Enter theManjulaverse.

Cooking for my Luvers

Cooking calms me down and it's my way of bringing people together. What I love, I obviously share with my Luvers: for the first time, I cooked for my community. And now? Who knows… my own spice kit?

Why it works

I don't build separate storylines! Everything runs the way life does. My besties see that I take life as it comes. And as a brand, you step into every storyline. No scripted content needed.

The unboxing

It started with an unboxing of his collection with BK Cookware and a call to join the draw. The winners got a seat at the table. Welcome to the Manjulaverse, Peter!

At the table

The first dinner at my place with “strangers” from my community was a total hit, so after my first meeting with Peter Goossens, I spontaneously decided to host a second edition. I'm cooking from his book and this time, he's joining us (!!!)

Couple content

"Will you watch Temptation with us?"… My community went wild with excitement. So Pieter and I watched. And my besties? They loved it!

Plot twist

Then I realised something… Non-fiction isn't really our thing. Fiction, on the other hand, is. So with all the drama of a Queen, I let them know…

The ask

An eyewear shop that wanted to reach a wider audience. No scripted collaboration, but a storyline with a giveaway for my (Manjula)luvers.

No script

A brand doesn't step into my world with a script. It steps into the Manjulaverse. My persona, values and way of storytelling don't change to make things fit.

Goodwill

And my community knows it. Whoever is welcome in the Manjulaverse becomes part of that bond of trust. My friends become their friends. That's exactly where the goodwill comes from.

followers for As You See in under 24 hours, from a single collaboration.

The collaboration ran across several reels. Each video built on the last, so people came back for the next part.

The people behind the counter were on camera too. Viewers recognised a shop, not a logo.

The call to action only came once the story was set. Anyone who joined in already knew the shop.

Sharing, tagging and commenting came from the group itself. No ad budget required.